Built on tradition, shaped with clarity, and made for everyday wellness.

Client

Jadein

Services

Strategy
Naming
Visual Identity
Packaging design
Brand Design

Industry

Health & Wellness

When it comes to wellness, clarity builds trust.

We partnered with Jadein to build the brand from the ground up — starting with strategy and naming, and carrying it through to identity, packaging, and brand design. Rooted in ancestral wisdom and crafted for modern routines, Jadein was designed to feel calm, credible, and quietly powerful in a noisy category.

Jadein roots logo mark over forest floor Jadein wordmark over a morning tea scene
Jadein logo on cream background

Designing for belief and belonging, not just the next bestseller.

Build a brand that feels credible, comforting, and quietly confident, not loud, clinical or performative.

We needed to:

  • Distill ancestral wisdom into a modern, accessible brand
  • Stand apart in a crowded wellness market full of overclaims and visual noise
  • Speak to a new-age consumer seeking simplicity, transparency, and substance
  • Create a brand identity that was rooted, warm, and built for everyday trust
Jadein Collagen Builder tubes on a kitchen counter
Jadein Vitality by the Roots tube Jadein sachet sticks
Jadein Power by the Roots tube on wood
Jadein color palette — Indian Rust, Mustard, Manuscript, Dye of Indigo
Jadein typographic guidelines — Rowan Semibold Jadein pattern fabric
Jadein patterned tote bags
Jadein patterned gift wrap held in hand
Jadein pattern cloth detail Jadein social media layouts
Jadein logo color combinations
Jadein botanical illustrations
Passing on ancestral gifts — Jadein social creative Jadein cards on wood
Handing down heartfelt lessons — Jadein social creative
Jadein roots pattern grid Jadein pattern color swatches