Harshita is the founder and design lead at Brand Clef. With over 5 years of experience, she brings a rare balance of strategic clarity and creative expression — building brand identities that are not only memorable but meaningfully aligned to business and audience.

Before starting Brand Clef, she led the design team at Zerodha Varsity, where she transformed complex financial concepts into engaging, accessible learning experiences. She has also worked with Epyc Thoughtworks, designing for brands like Accel, Houseware, Nova Benefits, and Itihasa Collective.

A top graduate of IIM Indore’s Branding & Advertising programme and a Gold Winner at the IFP BrandBook Challenge, Harshita’s work is shaped by a deep interest in sensory branding — exploring how brands can connect beyond just the visual.

At Brand Clef, she leads all design direction — ensuring every output is not just well-crafted, but well-tuned to purpose.

Nitish brings 13+ years of experience across brand, marketing, and product systems.

He has driven transformation initiatives for brands like Maruti Suzuki, Luminous, and Nestlé, combining strategic clarity with practical execution.

He leads the organisation's end-to-end Digital Transformation across brand, marketing, and product ecosystems.

Mayank is a two-time founder and design-led operator. As founder & CEO of EPYC, he has led design and product work for 115+ companies — building for Niti Aayog & the Gates Foundation, Volkswagen, Amazon, and Dell.

Before that, he worked with the Wadhwani Foundation, Startup India Foundation, Blue Star, and Lean Apps — including national programmes supported by the Atal Innovation Mission, Invest India, and NASSCOM that onboarded 2,000+ startups and 100+ incubators.

An educator at heart, Mayank has taught design & AI to 12,000+ students and professionals, and serves as visiting faculty at Masters’ Union and MICA Ahmedabad.

At Brand Clef, he brings a builder’s eye to every engagement — making sure great design also ships, scales, and moves the business.

Bibhash is our resident advisor and strategic sounding board. The kind of person who can untangle a positioning problem before finishing his first coffee (he drinks a lot of it).

With over 17 years of experience across branding, strategy, design, and advertising, Bibhash has worked with a wide spectrum of brands including Red Bull, Taj, ICICI, Uber, Flipkart, Aditya Birla, and ITC Fabelle. His past roles include heading strategy at Dentsu Creative West & North, leading Dentsu Tomorrow Lab (the network’s branding division), and serving on the South Asia Planning Council, a core think tank of strategy leaders across three countries.

In 2020, he founded Polygon Café, a branding and strategy lab that works with founders and creative teams to build brands people love. Through Polygon, he continues to collaborate with names like Royal Enfield, Amazon Prime, Hershey’s, Siddhayu, and HaikuJam.